A Google Maps Embed Isn’t Enough To Market Your Campus
nick2015-01-27T14:03:09-05:00A while back we wrote an article talking about how a .pdf campus map just doesn’t cut it anymore. A .pdf map provides an easy way for a website visitor [...]
Record International Student Enrollment Shows The Importance Of Digital Marketing
nick2013-11-18T10:07:10-05:00According to a recent article on USAToday, international student enrolled in U.S. colleges climbed 6% to a record 764,495 last year. If this wasn’t enough the article also shares that [...]
[Presentation] Enhancing Your Visitor Experience Through A Virtual Tour – A WKU Case Study
nick2013-08-12T11:31:43-04:00Earlier this week at the annual HighEdWeb Conference Kyle James presented with Corie Martin, the Manager of Creative Web Services at Western Kentucky University, on how Western Kentucky University has [...]
Virtual Tours Are Critical for International Recruitment
nick2013-08-12T11:38:39-04:00You don’t have to look very far through this blog to see posts in which we discuss the importance of a virtual tour to the recruitment process for a college [...]
The College Tour Satire Video
nick2012-06-14T10:54:02-04:00A recent video has been making its way around the higher ed backchannels. This video is of a group of high school students after taking tours of eleven local colleges [...]
5 Ways A Virtual Tour Must Tie Into Your Recruitment Process
nick2013-08-12T11:41:50-04:00There is no doubt that having a new student attend your institution is a process. In the simplest, most direct path they need to: Complete the application process Pass the [...]
Does Your Interactive Map Help You Stand Out?
nick2013-08-12T11:48:06-04:00It has already been proven that the use of interactive campus maps really boosts the image of your school in the eyes of parents and prospective students alike. And with [...]
Why Your Campus Map is Critical to Aligning Online and Offline Marketing
nick2012-02-24T15:33:41-05:00A little while back our friend Georgy Cohen wrote a thoughtful post about aligning offline and online content. The new world of marketing requires a seamless transition between offline content [...]
Getting Your Campus Map Out of the PDF Era
nick2013-08-12T11:52:39-04:00It wasn't that long ago, and still is considered the norm on some websites, that if you wanted to see a map of a college campus you would download a [...]
5 More Design Ideas to Make an Interactive Virtual Campus Tour Stand Out
nick2013-08-12T11:57:53-04:00With the continued growth of technology, many of the things we take for granted have been greatly enhanced by that of computer and mobile software. Take the standard map, for [...]