This week two of our executive team members are in sunny Los Angles at our partner OmniUpdate’s user conference 2011. OmniUpdate is the leader in the Content Management System (CMS) space in higher education and we are honored to be presenting at their conference.
The two presentations that Michael Fienen and Kyle James will be presenting are a group discussion on Social Media and your Campus – What is (or Isn’t) Working and a marketing presentation on The Interactive Campus Map: An Essential Online Recruiting Tool.
The discussion on social media and your campus is a facilitated open forum where attendees can ask questions and talk about what is or isn’t working in their social media initiatives on campus. This roundtable discussion is also being joined by Mark Greenfield who is a well-known leader and presenter in higher education. For a preview of the event Mark, Michael and Kyle stopped by the HigherEdLive studio last night and filmed an episode that dug into many of the topics that will be fleshed out more deeply tomorrow.
The interactive campus map presentation is something that is familiar to all our customers and anyone else who has looked into our services. We firmly believe that an interactive campus map is an essential online recruiting tool for every college or university. Recent data suggests that 84% of prospective students found a campus visit as a credible source in the college decision process. Another study showed that 77% of prospective students found a campus visit request form on a website to have a lot of value. This data shows the importance of your campus to a student’s final decision making process. Having an interactive campus map opens up the top of your recruitment funnel and is an essential tool for online recruitment. This presentation will dive deeply into the stats, ROI and the story of why this is an essential online recruitment tool. It could easily be argued that it is the most important feature on a college website.
If you are at the OmniUpdate User Conference we’d love for you to attend our presentations and we’d love to talk with you more about your college website. If you are interested in learning about our interactive campus map platform then we’d love to talk with you about that too of course.
We also have lots of stickers, wrist bands and even three signed copies of The Facebook Marketing Book to give away! Hopefully that is all the more reason to come say hey?